Online Public Relations Thoughts

This article cites a positive trend for PR. Multimedia journalists who are no longer working at shrinking newspapers are entering the PR field. They are bringing their visual and story telling skills to help organizations send their messages. Most are photographers and videographers rather than writers and that in itself is important. PR has been too word-oriented in its history as it is. We should welcome their presence as a valuable addition of needed skills rather than competition for scarce jobs. It would be good if in time they find employment at established agencies and in corporate communications departments.