Wednesday, June 10, 2009
Here is a PR challenge. How do you persuade people to take care of themselves, to eat vegetables and to exercise? It would seem easy enough to do. It is in an individual's best interest to protect his health, but it isn't happening. This is one more proof of the irrationality of behavior. Logic isn't good or powerful enough to make the case. Emotional appeals thus far haven't worked. What's left? Society can't force its citizens into better nutrition and to walk a mile a day. This would be a good experiment for PR to tackle. It would be a test bed of appeals and actions needed to make a message effective.