Wednesday, July 15, 2009

Corporate Speak 

Here is a case of "corporate speak." Why not say what they are doing -- selling the magazine for whatever they can get for it, which won't be much. At least one analyst has speculated that McGraw-Hill will let BusinessWeek go to someone for a dollar. Imagine what the reporters and editors of the magazine are feeling these days. When the magazine is sold, it almost certainly will undergo a reduction in staff. That will make it harder to get corporate messages out to the public.


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