Wednesday, July 22, 2009

Doctors Need PR Too 

Doctors need PR of a direct kind. They need to learn how to relate. Requiring patients to sign "no gripe" agreements is a temporary fix at best and won't work in the long run for physicians who are rude and off-putting. Medical schools teach students how to deal with patients, but it seems some doctors forget -- or never learned. It is one more sign of the come-down for doctors in society that patients talk about them publicly. When I was young, a doctor was still "god" and set apart from mortals. Now, they seem more like skilled craftspeople who are struggling along with everyone else to make a living.


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