Online Public Relations Thoughts

The US Army is testing a way to improve its manuals by using a wiki. It is placing the manuals online and allowing users to comment on them and suggest changes. This is smart PR. It is saying to the troops that they know more about how the Army should run than the original manual writers. Every corporation has policies and procedures that could use the same wiki-style critique. For that matter, every communications department has written and unwritten procedures for practitioners that could use updating. I hope the Army test is successful. It can lead the way for the rest of us.