Friday, July 17, 2009

Good PR 

This diagram has been making the rounds on the internet for the last few days, and it is a classic example of a good PR tactics. Rather than talking at length trying to explain how complex the proposed healthcare bill is, just show it in an illustration -- a chart so confusing one would spend an hour or more just to trace the lines. It is an old trick but still effective. At the time of writing, Democrats haven't responded to the diagram, as far as I know. They're working on passing the bill as fast as they can before any more opposition rises against it. It didn't help that yesterday the Congressional Budgeting Office said the bill will cause an increase in overall healthcare costs rather than containing them. The diagram may prove a tipping point yet for Republicans.


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