Online Public Relations Thoughts

This essay discusses tactics for using social media in PR work. It is a distillation of several points of view, but in the end, what you do is not all that different from media relations. The challenge that practitioners face with social media is fragmentation. There are millions of Twitterers, Facebook Users, bloggers, etc. It is not easy to know where to go and whom to approach. It requires constant monitoring and searching to find influentials.

The essay is the 102nd on online-pr.com. As always, I look forward to your comments and suggested revisions.