Online Public Relations Thoughts

The White House has become a spammer of unwanted e-mail messages in order to build support for the healthcare reform bill. Why am I not surprised? In the political world, any opportunity to communicate is perceived as an advantage whether or not citizens want to hear a message. Also, political communicators often do not see the rules applying to themselves. There is arrogance at work. Were marketers to e-mail in the same way, there would be complaints to the FTC and other repercussions, such as ill will toward the company and its products and services. But, the White House believes it is different. Maybe so, but I wouldn't want to be the one sending the e-mail.