Friday, August 14, 2009

Linguistic Analysis 

Here is an interesting way to determine what a leader is emphasizing -- linguistic analysis of speeches and public appearances. President Obama has spoken more than 500,000 words in public since his inauguration. Politico computerized and counted them to determine the key concepts he has been using. Not surprisingly the site determined that the President has been downplaying the war and military in favor of domestic issues. If a similar analysis were done of a CEO's public appearances throughout a year, what might you find? You should find that the key message the CEO wants to communicate is leading the word count. If not, something is wrong.


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