Online Public Relations Thoughts

Coca-Cola is learning what life is like online -- and it isn't always comfortable. This time there is a move to get the company to provide on its label the source of its bottled water, Dasani. It appears the company did not react well at first to a storm of comments on its Facebook page, then it posted a reply that was not satisfactory. Finally, it took control of the page and changed the landing site so it could stop visitors from seeing the flow of comments. There is no secret that Coca-Cola uses water straight from the tap rather than from a spring or other natural source. The firm just doesn't want to say that on its label and that upsets corporate activists who apparently were behind the bombardment.

My thanks to Don Bates for pointing this out.