Monday, September 14, 2009
This publicity campaign follows the principle that anything one does to get coverage is good. It hearkens back to the early days of PR and publicity stunts. The question asked in the article is whether it is the best or worst way to gain attention for a new electronic game. Predictably, the company has been condemned for its ill-mannered stunts, but even the condemnations are good in the company's eyes because people are talking about it. If one is that desperate for coverage, there is always a way to get reporters to write -- commit a felony in public. Seriously, there should be limits, but for some companies and their publicity agents, there are none. Does it give publicity a bad name? Of course. But, we live in a country with Free Speech and if someone wants to act like a horse's arse in order to get attention, he can. That seems to be what is happening here.