Tuesday, September 08, 2009


This essay looks at Facebook and whether a company should be there. One doesn't have to put up a Facebook page, contrary to enthusiasts. It is a question of audiences and what one does with the page. A cursory survey of companies on Facebook showed that some have active sites, some dead sites and others have pages that they didn't put up. Their friends and fans have done it for them. This raises the question of whether a company is forced to manage its brand, even if the friends and fans are not its target audiences for goods and services.

Facebook is still a bit like the Wild West. It will settle in time. Meanwhile, PR practitioners need to monitor it and at least to track what is being said about their organizations.

The essay is the 104th posted on online-pr.com.


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