Friday, September 18, 2009
Here is an interesting PR challenge -- defending High Fructose Corn Syrup against those who would ban it from the food supply. Nutritionists are against it. Customers are increasingly concerned about it and companies are responding by removing it from their foods. What is the likelihood that the Corn Refiners Association can beat back the growing criticism? It is too early to tell, but a multi-billion dollar business is under direct threat and could go away. It is the kind of challenge that would be fun to tackle because the threat and what needs to be done are both clear.