Online Public Relations Thoughts

This is an interesting and provocative discussion of how the media went astray in serving the public. The question PR practitioners should be asking is, "Are we next?" The author says that reporters lost touch with their communities over decades. These same communities are the targets for many of the messages PR practitioners send. We need to move with our target audiences to the media they are using and the ways they are getting information. This is happening, but are we doing it quickly enough?