Online Public Relations Thoughts

Perception is reality at the biological level with the placebo effect. It is interesting that placebos apparently are getting stronger even though their ingredients are inert. The mind that believes it is getting medicine can cure itself. Perception also is reality in the neuroscience of decision making and judgement. Pure reason without emotion leads one into a wilderness of possible outcomes without an ability to make a decision. We say in PR that perception is reality, but do we understand how deep that insight goes into human nature?