Thursday, October 29, 2009

Below PR 

This fellow makes a good point about crass advertisers for whom anything goes in an effort to sell. These are people who are below public relations in that they have little respect for their audiences. They play on elemental fears and desires. On the other hand, their approaches do work or they wouldn't be using them. And, PR does play on emotions as much or more than the intellect. Still, it seems that few PR practitioners would want to serve the kinds of boorish marketers who run ads like these.


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