Online Public Relations Thoughts

This study of how corporations use Facebook is a random survey of 33 companies in the Fortune 100 ranked by revenue. The objective of the research was to determine how well companies are using the social medium. The answer is not well -- not yet, anyway. There is an indiscriminate use of brand logos by employees and fans and a plethora of individual pages -- sometimes 30 to 40 or more in which a company's logo will show. With one exception, there appeared to be no organized effort on the part of the companies to use the medium in order to maximize brand presence. This is the time that corporate communications departments should be getting involved in setting policy and providing resources for employees and fans.

The study is the 106th essay posted on online-pr.com.