Tuesday, October 06, 2009
News that Conde Nast is shutting down four magazines is sour for PR practitioners. The magazines -- Gourmet, Cookie, Modern Bride and Elegant Bride -- were targets for product and services news. Now, PR will have to move elsewhere to get news out. But where? That is the challenge practitioners will need to solve. In some cases, there are not good outlets online to supplant what has disappeared. In others, like food and wine, there are ample sites, but they might not have the reach of Gourmet. Practitioners work harder to achieve less these days.