Online Public Relations Thoughts

This article is about various interests in Los Angeles who are hiring journalists to cover their news because the local newspaper is not covering them adequately. You can add business journalism to the mix. The number of reporters who cover business is falling and leaving a gap that isn't being filled. It is happening at exactly the wrong time with the economy in recession and people needing to know where, if anywhere, there is an uptick. An example of how badly business news journalism has fallen is the Washington Post, which has buried its business news on three pages of the first section of the paper and hardly covers the business community in its circulation area at all. What this means to PR practitioners, of course, is that we have to work harder to get company news covered, but we don't have the luxury of hiring our own reporters.