Wednesday, October 28, 2009
There are good publicity stunts that harm no one and dumb ones that backfire. This one backfired. Perhaps I am overly sensitive to these old-fashioned efforts to raise awareness, but there seems to be more of them now, and they appear to fail more often. It is a measure of the desperation of marketers that they are doing anything to get attention. I wonder if there was a PR shop behind this idea. I hope not.