Friday, October 23, 2009
Stories like this go under the heading of "dumb." If true, there was a lack of adult supervision when this idea came to fruition. Any PR practitioner with a dash of common sense would have argued against such a marketing move. One hopes PR wasn't involved in any way. It is unfortunate that marketers in a desperate effort to do anything to raise awareness go overboard. These are difficult times, but that doesn't absolve one from thinking.