Online Public Relations Thoughts

This article falls under the category of perception is reality. If you believe that you are in a recession, then you are in it. If you believe the recession is ending, it will. It's an interesting notion built on mass confidence or lack of it. From a PR perspective, it makes sense. We see and deal with crowd reactions constantly. What remains unclear (to me, at any rate) is the mechanism that translates individual perception into mass expectation.