Friday, November 27, 2009

Fallout Of Image 

It wasn't that many months ago that Dubai was the place to be in the Middle East. It was growing, money was flowing, trends were nothing but up. That was before the debt crisis, and now Dubai has been exposed. It is one more bubble that has burst, and the fallout of image over reality will be harsh and long. One wonders what it is about humans that they fall again and again for appearance. Many smart individuals were caught in Dubai's downfall. They apparently didn't see it coming. It is a warning to PR practitioners who value perception over reality that reality catches up eventually. When it does, the outcome is usually ugly.


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