Monday, November 30, 2009
One of the most difficult tasks facing America overseas is helping persuade the Taliban to switch sides in the Afghan war. A promise of jobs and a better life will have to be demonstrated before many Taliban will think about discussing the issue. Then, there is the danger of abandoning the units they serve in and making it to the other side alive. The argument will have to be powerful and enticements more so. From a communicator's perspective, the task looks nearly impossible, but it is an assignment that the U.S. military has undertaken. It won't be surprising if the army fails. The tactic that the military most likely will need is punishing power combined with an open hand for those who lay down their weapons. This and time. It won't happen overnight, and the US won't leave Afghanistan for years.