Online Public Relations Thoughts

So the word leaks yesterday that the new CEO of AIG is threatening to quit because of government interference with his job. Now what? As a PR person, it is never easy to handle a noisy CEO. Fortunately, there aren't many of them. In this case, the CEO's threats can seriously damage an already endangered company, which has turned over CEOs too frequently. You can be sure that reporters are calling AIG to ask to speak to the CEO. You can be just as sure that the CEO isn't talking to the media. But the news is on the street and a quiet countdown has begun on his tenure internally and externally. It is a tough position to be in, and it damages already sagging company morale.