Thursday, November 05, 2009
Playing At The Margins
Companies like this that play at the margins of respectability risk their credibility. There are, unfortunately, many companies that take that chance where there is money to be made. The question is how these firms maintain their relationships with the public such that they continue to do business? That they do is a given or they would be out of business. This company would argue that it is providing a valuable service, but the service is on the edge of legality. There are plenty of organizations that provide illegal products and services and operate in the shadows but maintain their businesses. The bargains they make with their publics is enough to keep them profitable. Public relations can be corrupted like anything else.
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