Online Public Relations Thoughts

This kind of mournful reflection on the fate of journalism ignores history. Reporters were an ill-paid lot well into the 20th Century and many were anything but trustworthy in how they gathered facts. The Front Page was written from personal experience in Chicago's newspaper wars. Even great journalists like Walter Lippmann didn't think much of reporters. He felt that editors were high priests of the craft. All this is a preface to the point that journalism will continue in some manner going forward. It might not be the business that we have come to expect. It might regress for a time to its dubious past, but there will be those who will practice it. Some will succeed. Many will not. From a PR perspective, we need to adapt to what journalism becomes rather than bemoaning what is happening to it.