Friday, December 18, 2009

Blow To Reputation 

News that the Federal Trade Commission is suing Intel for anti-competitive behavior is a blow to Intel's reputation. The case raises a question about innovative companies such as the chipmaker. Is there a time when innovation becomes anti-competitive simply because others cannot keep up? If so, what is the problem with that? At issue here is behavior that smacks more of arrogance than of innovation. But that too raises a question. How does a company that has been a long-time leader prevent itself from becoming a corporate bully? When one is used to being No. 1, there is a tendency to protect one's position with heavy-handed means. Perhaps it is better for companies to undergo stress regularly in order to remind employees of their mortality and need to remain focused on customers and communities in which they operate. Could it be that Intel has been on top for too long?


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