Online Public Relations Thoughts

If this is a coincidence, I've got a bridge to sell you in Brooklyn. The Obama administration has been working to make a case for CO2 control and the announcement just prior to the Copenhagen meeting on the environment could not have been better timed. So, it is hard to believe or accept the EPA administrator's claim that it just happened that way. From one PR perspective, it was a good move. It showed commitment to reduction. From another PR perspective, it was a disaster that invoked howls of fury from American business under severe pressure from competition. It is too early to tell whether the CO2 announcement will be a plus or negative for the administration in the long run. But if the EPA begins to enforce reductions before Congress acts on the issue, be prepared for more public opposition.