Monday, December 07, 2009

The Cost of PR 

PR has always been a low-barrier business. That is, it never took a great deal of machinery and overhead to get into it. Today, however, overhead is even lower. One can practice the business for less than $1000, which includes a computer, software, phone, internet connection, etc. This essay looks into the cost of entry. It raises a question of whether PR practitioners are working as efficiently as they can in a time of downsizing and slow business. The question of overhead and margins is critical at a time when there is less work. The essay also concludes that the cost of practicing will continue to drop, although it will never reach zero.

The essay is the 107th posted on online-pr.com.


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