Thursday, December 24, 2009
This is a difficult PR challenge -- airing poor morale in public. The way that AT&T chose to handle the issue is suspect as well. It is as if management didn't care enough to address the topic personally with employees but sent a substitute. Now that internal issues are in the open, it is doubly hard for internal PR and HR to handle the tension. They know that whatever they do will get an airing in blogs, Twitter and elsewhere. This is one more reason why it is better to handle issues promptly and not to let them fester.