Tuesday, December 15, 2009

Doing Well By Doing Good 

This is an interesting story and unusual way to do business. A company gives away efficient light bulbs so it can earn the carbon credits from the energy saved. The size of the effort is impressive -- 30 million compact fluorescents to Mexican households. That should make a significant dent in the country's energy demands while enhancing the company's reputation. It's a good example of doing well by doing good.


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