Online Public Relations Thoughts

Sometimes Google comes up with great ideas and sometimes not. That's how R&D works. The most recent experiment, however, is a great idea, and I hope it becomes a regular part of Google's offering. It's called Living Stories, and it puts together all the news about a world event in chronological order for easy reference. From a PR practitioner's point of view, this is ideal. One can track events in depth and easily and swiflty get a more accurate understanding of how the news has unfolded. It would be nice if all of Google were that way, but for now, it is good to know that a new and useful research tool is at hand.