Monday, December 21, 2009

Just a Thought 

This is just a thought about how we write in PR. It seems that PR practitioners should be closer to Gradgrinds in exposition than Sissy Jupes but not dull. There is a balance between fact and example that is hard to keep but necessary. However, fact has the primary place in how we write because of the audiences that we have. We're not novelists and puffery only makes our image worse with the media we serve.

It is the 108th essay posted to online-pr.com.


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