Friday, January 15, 2010

Billion Dollar Publicity Stunt 

Building the world's tallest structure is equal to a billion dollar publicity stunt. There is little reason to do it, especially in the sands of Dubai. There were few reasons to build them elsewhere either, including in New York, which started the craze with the Empire State Building.

Now that the latest tall building has been completed, Dubai's authorities have to figure out how to fill it. That's the hard part. And, they need to fill it for decades to come as well as keeping the power on, water in its pipes, cool air coming from its refrigeration plants, repairs and maintenance, etc. In other words, it is an expensive way to project an image, especially when the country is in financial trouble.


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