Online Public Relations Thoughts

Here is an example where a high-profile sport and organization is being forced into a culture change. It isn't easy, and there is resistance, but the National Football League is at least giving a nod toward concern about head injuries. What the NFL will do about it in the long run is another story. It means better helmets, prompt medical attention and pulling players from games when they have been hurt. The players don't like the idea. They want to stay in the game even when injured. Moreover, the NFL doesn't yet appear to be convinced that the long-term effects of concussions are significant. It will be interesting to see what happens over the next five years. If the NFL takes positive steps, football will change in how it is played.