Wednesday, January 27, 2010

Death Spiral 

This story reminds me of a marketing game played in business school in which some players are given companies that cannot catch up to market leaders no matter what the players do. The marketing task is to operate as best as one can as the company falls into irrelevance.

What is the task of PR in situations like this? About all I can determine is that PR is a stopgap measure to help retard decline while company managers look for strategic solutions such as leaving the field or selling out. It isn't much of a role but then the company isn't much of an economic entity. Hundreds of technology businesses have been in the same position since the start of the high-tech revolution. Most of them are gone and the rest will disappear in time. There isn't much one can do about being in the wrong place at the wrong time.


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