Friday, January 29, 2010

A Difficult Task 

Whether or not you side with bankers who are under attack by the White House, you must admit that it is a difficult PR environment. How do you handle populist anger from the President himself? Banks have apparently decided not to respond publicly but to lobby aggressively. Still, there are media and public questions that must be answered. Lobbying isn't enough. The heads of corporate communication at the large banks must be working overtime trying to figure out practical avenues and credible messages. The President could be accused of taking cheap shots but that is unlikely to gain much of a hearing. Citizens want blood. There is no easy way to get out of the coliseum alive and the lions are hungry.


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