Tuesday, January 05, 2010
Here is an example of an excellent PR program that tackles a problem with teen drivers -- the inexperience to control a car. Kudos to Ford Motor for providing it and for showing teenagers how to handle vehicles in stressful situations. Great PR solves problems at the same time it positions an individual or company. Of course, Ford is going to benefit by having teenagers drive in its cars, but why not? It is a PR program that is a win-win for everyone.