Online Public Relations Thoughts

I don't know why it is but when a charitable agency uses a disaster to hammer me with appeals, I resist. I'll give money to any number of other charitable agencies but not the one that is pestering me. There is something about "overplaying the compassion card" that lacks in credibility, especially when monies collected go into an organization's general fund and not necessarily to the disaster. There are many agencies contacting Americans now for funds to assist Haitians, and if you have not, choose one or more and donate. But, don't feel badly if you resist those who protest too much. There is such a thing as too much communication.