Wednesday, January 13, 2010

The Wages of Spinmeistering 

When you are done spinning the facts in every way but accurately, what's left? Who is left to stand beside you? If you believe this, not many. Power comes and goes regularly. Few can hold the top position for long. Those who assume it is theirs for the taking may be disappointed. Had the Clintons won their way back to the White House, chances are that no one would be taking potshots at them. But they didn't, and in the poisonous environment that is Washington DC, they are now targets for what they have done in the past. This is the way the political world works, but it shouldn't be the way that a PR professional operates.


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