Friday, January 08, 2010

Where Reputation Counts 

For decades, every idea about and attempt to build a practical flying car has failed. That is why this proposal from the Defense Advanced Research Projects Agency is an eyeopener. Only DARPA could call for a flying vehicle and have scientists and engineers take it seriously. After all, it was DARPA that sponsored the contests that created the robotic car. So many far out ideas have become reality under DARPA's guidance that it has the credibility anyone else would lack. That is, if DARPA says the technology is in place to build a practical flying car, then it is time to get serious about building one. It takes a long record of success and carefully tended relationships with the technical world to have credibility such as this. DARPA's proposal is a lesson to PR practitioners. It is what you do that makes the difference, not what you say.


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