Friday, February 05, 2010

Familiarity Breeds Trust 

The old saying that "Familiarity breeds contempt" has apparently been turned on its head in online marketing -- at least if this forecast is accurate. What it highlights is that marketers demands for exact measurement were largely excuses to avoid using a new medium that they didn't understand. If this forecast is correct, it is another blow to traditional media, especially to print, and 2010 will be as bad as 2009. Look for more magazines and newspapers to disappear.


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