Wednesday, February 03, 2010
The developing practice of neuromarketing is still at a stage when one wonders whether it is an aid to marketers or hokum. Marketers and PR practitioners should approach it with a sense of skepticism. The claim that it helps marketers know what to avoid more than what to choose appears to be reasonable. On the other hand, what marketers and PR practitioners need most are directions rather than stop signs. There is a chance that neuromarketing will become a more precise discipline over time. Until then, proceed with caution.