Online Public Relations Thoughts

There is no spin for these numbers, no smiley faces, no suggestion of progress. Hard-core joblessness in the US will be a political liability for both parties for years to come. At the heart of the problem is that no one knows where new jobs will come from. If from emerging industries, it will take time for these to establish themselves. If from existing industries, there has to be a prospect of profitable growth before they start hiring. The White House is doing the best it can to show it has saved a couple of million of jobs with the stimulus package, but the public knows that is not enough. This article paints a black picture for generations attempting to enter the workforce. Those that start behind will remain behind with their earning potential unfulfilled over a career. The real PR challenge for this administration and any other is job creation -- whatever that may be. If that fails, the public will conclude their political leaders have broken faith with them.