Online Public Relations Thoughts

The snowstorm that hit the East Coast over the weekend provoked the usual crowd reactions. People loaded shopping carts with food and other necessities so they wouldn't run out if they couldn't get out of the house for days. The storm, which was bad in southern New Jersey and below, failed to reach northern New Jersey, New York and New England. So while Washington DC had more than a foot, New Yorkers had nothing at all or at most, a dusting. However, that didn't stop crowd behavior in the unaffected areas. TV meteorologists fueled the hysteria with dire predictions. News crews scrambled to report from empty, snow-packed roadways. It was the weather story of the young year. From a communications perspective, it was interesting to watch, but those of us in the North felt cheated.