Wednesday, March 10, 2010
Good Reading
Here is an excellent summary of the problems facing newspapers, and wouldn't you know, it's from Google. The only problem with the article is its advice to newspapers -- "experiment, experiment, experiment." Newspapers have been experimenting and so far, few have found an economic answer to their problems of declining circulation and advertising. Many are locked into a death spiral from which they can't escape. It has happened before in business. It will happen again.
Labels: PR
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