Tuesday, March 30, 2010

Insulting Your Audience 

There are times when frustration overcomes one, and the tendency is to insult another. It is a poor PR move, especially when the insult is directed at millions of individuals. Even if the statement is true, it is usually an ineffective way to get people to listen by calling them dumb, slow-moving and inept. I've been guilty of it and regretted it almost immediately. There are times when one sees clearly what the answer is and is flummoxed when no one else does. The temptation is to say that it is obvious, but even that statement implies others are stupid. It must be hard for the brilliant mind to deal with society at large. Perhaps PR is best accomplished by not-so-great minds with better sensitivity.



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