Friday, March 05, 2010

Works Every Time 

Some PR techniques are gold-plated. They work every time one uses them. Here's one -- the concept car. Porsche has been a master of this game for decades and judging by the drooling prose of the writer, it has scored again. The car is cool to view and its performance characteristics are stunning. No wonder the writer is breathless. I'm awed too.


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