Thursday, April 15, 2010
Entrepreneurs And Lying
This is an interesting article asking if entrepreneurs should lie while establishing their companies. The author provides several examples of when they have done so. I have said many times that in PR one cannot afford to lie because journalists think we have a slippery hold on the truth. On the other hand, I've witnessed PR entrepreneurs lying and getting away with it time and again. So who is right? I don't know, but I don't want to be caught fabricating, so I won't do it. Maybe it is because I'm no good at it. Whatever the reason, lying and relationships with the media don't go together comfortably.
Labels: PR
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