Thursday, April 15, 2010
This is an interesting article asking if entrepreneurs should lie while establishing their companies. The author provides several examples of when they have done so. I have said many times that in PR one cannot afford to lie because journalists think we have a slippery hold on the truth. On the other hand, I've witnessed PR entrepreneurs lying and getting away with it time and again. So who is right? I don't know, but I don't want to be caught fabricating, so I won't do it. Maybe it is because I'm no good at it. Whatever the reason, lying and relationships with the media don't go together comfortably.